Amegy Bank believes in relationship banking where customers know their bankers’ names and bankers know their customers’ names. They look at banking from our customers’ perspective and make it easy for them to bank with Amegy. Through what they call the “Community Banking Partnership,” they bring solutions to customers by being proactive and providing them access to all parts of the bank in their own geographic areas.
Challenge:
Amegy Bank was looking for ways to increase their customer’s experience and grow their customer base by increasing market share.
Solution:
Strategic Catalyst performed Revenue Growth Assessments, created business development plans and provided business development trainings.
Result:
Amegy Bank had a clear and defined business development path and action strategies which resulted in better customer service, more confident bankers, more business development success, team morale and ultimately happier Amegy Bank customers.