Lasco Enterprises is the management and operating company for several nationally acclaimed hospitality and retail concepts. Including The Tasting Room Wine Cafes, Max’s Wine Dives, Boiler House Texas Grill & Wine Garden, Lasco Events and Catering, and The Black Door retail wine sales. Lasco Enterprises is always revolutionizing the wine experience. Their mission is to provide exceptional experiences and opportunities to their customers and team. Their core values are being the best, always improving, and maintain trust.


Lasco Enterprises wanted to continue to grow their business and was looking for marketing and business development strategies. In addition, they were looking for an executive coach to help their young leadership team professionally grown in areas of management and leadership. They also had a strong desire to create an advisory board of business professionals.


Strategic Catalyst (SCI) met with the Lasco Enterprises’ leadership team to create a Strategic Marketing Plan and then documented the processes for the Event & Catering Division. In addition, SCI created and launched the Lasco Enterprises’ Advisory Board and provided executive coaching for a number of people on the Lasco Enterprises leadership team.


Marketing, customer and employee plans with strategic initiatives increased revenue, optimized operating margins and enhanced customer’s experience while developing the leaders of the organization.